Creating content that resonates and tells a compelling story is at the heart of my work as a social media strategist for Kurandza. One of my favorite projects is a reel I crafted for Kurandza, an incredible organization dedicated to empowering young women with education in Mozambique. This project allowed me to dive into the inspiring journey of Alda, a young mother who defied the odds by becoming the first in her family to graduate high school. Her determination to pursue higher education by working hard and saving for college is a testament to her resilience.

In this project, I used Canva to put together video clips provided by a talented videographer. I crafted copy that not only spells out Alda's name but also highlights her story and personality. Additionally, I helped write the accompanying caption, using strategic keywords and hashtags to enhance engagement and reach.

Through this piece, I aim to showcase my ability to create meaningful content that not only tells a story but also connects with audiences on a deeper level.

One of my favorite projects is a Thanksgiving-themed reel, a piece that resonates deeply with me due to its genuine expression of gratitude and connection.

This reel was born from an idea to celebrate Thanksgiving by highlighting the voices of our team members and students in Mozambique. I took the creative lead by requesting them to share what they were thankful for, and the responses I received were truly special and touching. These heartfelt messages were the foundation of the reel, which I crafted using Canva, adding a layer of trending music from Instagram to enhance the emotional impact.

In crafting the caption, I aimed to reflect the gratitude we feel towards the Kurandza community while also asking our community to share what they were thankful for. This created an engaging dialogue, strengthening our connection with our audience and fostering a sense of community.

Part of my role also involves posting the reel and actively engaging with our audience on Instagram. Seeing the reactions and reading the heartfelt responses to our question was incredibly rewarding. It was a testament to how social media can be a powerful tool for building community and sharing positive messages.

This project not only allowed me to showcase my skills in content creation and community engagement but also reinforced my passion for storytelling with purpose.

This carousel was one of the most enjoyable pieces I've worked on, as it provided an opportunity to bring our community closer to the experiences of a student in Kurandza's program.

The project centered around Noila, an inspiring young woman whose day-to-day life in Mozambique is filled with ambition and dedication. My goal was to craft an engaging carousel that not only showcased storytelling through photos but also a captivating narrative. To achieve this, I collaborated with our team to interview Noila, asking questions that delved into her favorite subjects and what she cherished most about her daily routine.

With this valuable information, I curated a series of photos that had been captured during a previous campaign but hadn't yet been shared. Each image chosen was carefully selected to reveal a different facet of Noila's life and her journey towards achieving her dreams. Using Canva, I designed the carousel and wrote a caption that tied the visual elements with a compelling story.

The result was an engaging post that resonated deeply with our community. It sparked conversations and connections, as our audience gained insight into Noila's world and her aspirations. Personally, it was incredibly rewarding to see how much our community enjoyed learning about her journey, and I found myself inspired by Noila's resilience and dedication. I hope to work on more projects and narratives that captivate and inspire.

This particular reel was born from an exciting opportunity: our founder, accompanied by a group of travelers, had just returned from an inspiring trip to Mozambique. The journey allowed them to witness the tangible effects of their support firsthand. My task was to capture the feeling of this experience in a dynamic "day in the life" format, following our founder as she was on the Impact Trip in Mozambique.

I combined the creative capabilities of Canva and Capcut to put together a series of captivating video clips, painting a vivid picture of the first couple of days of the trip's highlights. This process wasn't just about editing; it was about storytelling — capturing the heart of the journey and the impact it had on both the travelers, our founder, and the communities they visited.

To complement the visual narrative, I crafted a compelling caption filled with carefully chosen keywords and hashtags to enhance visibility and engagement on Instagram. The caption was not only to tell a story but to spark a connection with our audience, inviting them to share in the journey.

Enjoy watching this reel — it's a piece of my passion, combined with purpose and creativity!

As a passionate and enthusiastic student diving into the world of social media, I have had the opportunity to craft engaging and visually appealing content that tells a story, connects emotionally, and inspires action. This reel is a testament to my creative journey and the skills I've honed as a social media strategist for Kurandza.

In creating content for social media platforms, I strive to design posts, reels, and stories that are not only visually appealing but also resonate with audiences. I believe that every piece of content should evoke emotion and inspire viewers to engage actively. I work on creating compelling narratives through visuals, capturing the essence of Kurandza's mission and impact.

I develop captions tailored specifically to our audience, ensuring that each word is carefully chosen to maximize engagement and reach. By integrating strategic keywords and hashtags, I amplify the content's visibility, inviting more people to join the conversation and connect with our cause.

Managing Kurandza's Instagram page (@lovekurandza) allows me to maintain a vibrant and interactive online presence. I actively monitor social media channels, seeking opportunities to engage with our community and respond promptly to inquiries and comments. Through this role, I've learned the importance of fostering genuine connections and creating a sense of community online.

Planning and executing social media campaigns is an exciting challenge that I like and love to always learn and grow. From conceptualizing creative themes to grid planning, I work to ensure that our content aligns with Kurandza's mission and vision. This strategic approach not only enhances our storytelling but also drives meaningful engagement and impact. I'm eager to bring this enthusiasm and creativity to future work opportunities, where I hope to continue crafting narratives that captivate and inspire.

A passion project of mine is sending greeting cards and mail. I created this Pinterest pin and linked it to a blog post of mine to show people what they could write in there greeting cards.

I built a keyword rich description, researched Pinterest trends and popular tags to pair with the pin.

This pin was published on Jan. 3, 2024 and tracked through the Pinterest analytics and wrote down in a tracking sheet. By Feb. 14, 2024 it has accumulated 350k impressions, over 30 reactions, 46k pin clicks, 479 saves, 1.2k outbound clicks, 16 follows, and 41 profile visits.*

*Stats from Pinterest Analytics

For the past six years, I have built a vision board for the new year. With this pin, I wanted to share some goal ideas for a vision board. I then linked the pin to a blog post.

Research on Pinterest was done to build a keyword rich description and to use popular tags to pair with the pin for visibility.

This pin was published on Dec. 28, 2023 and to present day has totaled 769.15k impressions, 76.35k engagements, 1.67k outbound clicks, and 3.02k saves.*

*Stats from Pinterest Analytics

A passion project of mine is sending greeting cards and mail. I created this Pinterest pin and linked it to a blog post of mine to show people what they could write in there greeting cards.

I built a keyword rich description, researched Pinterest trends and popular tags to pair with the pin.

This pin was published on Oct. 26, 2023 and tracked through the Pinterest analytics and wrote down in a tracking sheet. To present day, it has accumulated 1.15M impressions, 124.86k engagements, 2.95k outbound clicks, and 3.9k saves.*

*Stats from Pinterest Analytics